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Green Spas And Salons: How To Make Your Business Truly Sustainable, a new book for the Spa/Salon/Hospitality Industry by Shelley Lotz, helps owners and managers develop smart, sustainable practices for long-term business success.
Planning guides with personalized action plans, how-to steps, and worksheets are included. Tools are given for evaluating services, products, supplies, operations, and building elements. Ideas for staff engagement, client needs, and marketing are incorporated, along with the science and the economics of sustainability. Guidelines for purchasing, water and energy conservation, waste reduction, and indoor environmental quality are all covered.
The book is described by Mary Bemis (Founder of Insider's Guide to Spas, and Founding Editor of Organic Spa Magazine) as“an invaluable resource for spa and salon owners.” Kristi Konieczny, Founder of The Spa Buzz, says “The most powerful and practical resource for sustainability of spa and salon operations I have ever seen.”
Visit www.greenspasandsalons.com for more information.Inspiring spa case studies include: Agave Spa, Aji Spa and Salon, Atlanta School of Massage, Be Cherished Salon and Day Spa, Complexions Spa, Crystal Spa, Elaia Spa, Glen Ivy Hot Springs, Natural Body Spa and Shop, Naturopathica, Osmosis Day Spa Sanctuary, Spa Anjali, Spa at Club Northwest, Spa Moana, Sundara Inn and Spa, The New Well, Vdara Spa and Salon, and Waterstone Spa.
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Shelley Lotz has over 25 years of experience in the spa/wellness/beauty industry as an esthetician, educator, and business owner. She is a major contributing author of Milady’s Standard Esthetics Fundamentals, a core textbook for esthetician students. She started an institute of aesthetics and is also a Certified Sustainable Building Advisor.Contact her atlotz.shelley@gmail.com.
The book will be featured at LOHAS and Ted Ning is one of the book contributors, as the LOHAS philosophy is a key part of the green business movement.
