Collaboration. It's The New Competition.
The below article is brought to you as part of elephant journal’s ongoing coverage of LOHAS Forum. For our complete coverage, be sure to follow elephant on Twitter and Facebook. I'm super excited to be...
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Green Marketing Q&A with Seri McClendon, CLEAN Agency CEO
The 2011 Green Brands Survey recently found that consumer interest in green products continues to increase and has expanded across categories – from personal care, food and household products to...
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Top LOHAS-ish Fall Conferences for 2011
Here it is mid August and already I have to start working on my conference attending schedule for the fall of 2011. It seems like I have to do this earlier and earlier each year primarily because there...
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American Ingenuity
Contributed by Scott JamesThis month I spoke with Matt Bogoshian in DC. He is the Senior Policy Counsel for the Environmental Protection Agency. One of the ways I reconcile being apolitical and staying...
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The Rise of the Biobased Economy — and Why Brand Owners Need to Develop a...
Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail...
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LOHAS Trends 2012
After reviewing the numerous trend articles out there and considering my own perspectives I have put together some that I think are relevant to LOHAS. Here are a few that I feel are relevant for the...
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Don't Let Skepticism Stifle Your Interest
Ask businesses why they don’t tout green achievements more often, and their answer will likely be fear of greenwash.Before you let such fears deter you from making investments in sustainable technology...
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USDA Certification Raises Bar for Biobased
With carbon footprint and energy independence on everyone’s minds, many marketers are looking to capitalize upon their product’s biobased content. But not all biobased claims are alike. The scientific...
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Green Corporations... Can You Trust Them?
Wal-Mart, McDonald's, Coca-Cola, Sprint, KFC, Shell, Chase, Ford, Staples, CVS and the long list goes on. These larger than life brands immediately conjure up images and thoughts of our past...
View ArticleFocus On Consumer Self-Interest to Win Today's Green Customer
Eco-labels are an excellent way to enhance credibility for green marketing claims, but they are not without risk. While 28% of consumers look to green certification seals or labels to confirm that a...
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Sustainability Trends for 2012: energy, water and employee engagement
A quick review of sustainability trends reported on the internet shows (not surprisingly) that energy will stay a high priority. The focus is on alternative energy, energy efficiency and solar energy....
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6 New Values Change the Way Consumers Buy
A radical shift is happening in the marketplace—consumers are increasingly basing purchasing decisions not just on value, but on their values. As I describe in my book, The New Rules of Green...
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4 Green Pinterest Boards Every Eco Conscious Person Should Follow
Pinterest may be the newest social media/bookmarking site that most college students are enamored with at the moment—after all it features tons of great fresh and trendy DIY crafts, recipes, and...
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Slipping Green Through the Back Door
Laguna Niguel, CA — America is going green, but not the way environmentalists had planned it. The unlikely hero is none other than Corporate America, which is giving consumers the green whether they...
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Making Sense of the FTC Revised Green Guidelines
It only took them 20 years (The first Guides were issued in 1992), but then again, as the saying goes, every overnight sensation is twenty years in the making. Maybe the FTC Green Guide staff put in...
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Leading Universities for Sustainable Studies
The field of sustainability has evolved from a small niche of environmentalists into a transdisciplinary field that spans from local agriculture to global business. Today, people around the globe are...
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From Growth Capitalism to Sustainable Capitalism: The Next 20 years of...
By Joe Keefe, President and CEO, Pax World Management (From the special 20th Anniversary issue of the GreenMoney Journal and www.GreenMoney.com ) Twenty years from now, we will have either...
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Marketing Biobased Content Credibly
Communicating the benefits of “biobased” content, the world’s newest ecological marketing term, is often tricky. Biobased represents all of green marketing’s traditional challenges — including...
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Looking Forward – Relevance Achieved
Looking Forward – Relevance Achieved By Amy Domini, CFA, founder, Domini Social Investments ( Article from Fall 2012 - Special 20th Anniversary issue of GreenMoney Journal and www.GreenMoney.com )...
View ArticleConscious Money & Conscious Capitalism
Two of today’s greatest megatrends, Conscious Money and Conscious Capitalism, are cut from the same financial cloth. And each of these innovative strategies flies in the face of conventional money...
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