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Marketing Biobased Content Credibly
Communicating the benefits of “biobased” content, the world’s newest ecological marketing term, is often tricky. Biobased represents all of green marketing’s traditional challenges — including...
View ArticleConscious Money & Conscious Capitalism
Two of today’s greatest megatrends, Conscious Money and Conscious Capitalism, are cut from the same financial cloth. And each of these innovative strategies flies in the face of conventional money...
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Shoppers' shifting values will lead to more green, fair, quality purchases
The sharing trend that became popular with Zipcar is likely to expand to other industries such as tools and baby gear as consumers readjust their spending patterns to focus less on conspicuous...
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Green Jobs: Resources for Careers in Natural, Organic and Sustainable Products
Here at Compass Natural Marketing, a lot of folks ask us about resources for finding jobs and career opportunities in the $300 billion LOHAS market, i.e., the “Lifestyles of Health and Sustainability”...
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LOHAS: You Had Me at Hello
This is my first blog post for LOHAS and I’m happy to be here. I’ve been reading LOHAS newsletters for over a year now. I nodded in agreement so often that I jumped at the chance to join the...
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Green Spas And Salons: How To Make Your Business Truly Sustainable
Green Spas And Salons: How To Make Your Business Truly Sustainable, a new book for the Spa/Salon/Hospitality Industry by Shelley Lotz, helps owners and managers develop smart, sustainable practices for...
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Band Cloud Cult Showers World with Love
I'm not necessarily a follower. But I'm proud to announce that I've joined a cult. Cloud Cult, the indie band, originally from Minneapolis, that now lives on an organic, geothermal- powered Wisconsin...
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Hurricanes: Bad for Business. LOHAS Conference: Good for Business!
June 1 was the official start of hurricane season. It’s also the start of the “rainy season” here in Florida. Tropical Storm Andrea has already visited, dumping over 3 inches of rain in a couple of...
View ArticleThinking Outside the Bottle
In the fall of 2012, green cleaning company Ecover purchased Method to become the largest green cleaning company in the world. For the first time since the acquisition Adam Lowy, Co-Founder of Ecover...
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St Julien Hotel & Spa offers a LOHAS experience and notable sustainable...
Boulder is definitely a distinctive place with an abundance of green-minded individuals and businesses — the perfect spot for the amazing Lifestyles of Health and Sustainability (LOHAS) conference I...
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The Spa Industry Looks Well and Good
After attending the 2013 International Spa Association (ISPA) annual conference, it certainly was apparent to me that all is well and good in the wellness industry. From my observations, the $14+...
View ArticleEthical Economist Hazel Henderson Interview
I spoke with Dr. Hazel Henderson, a true icon and visionary in the world of corporate responsibility and ethical economies. Dr. Henderson is a world-renowned futurist, evolutionary economist, a...
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ASK BIG, SCARY, WORLD-CHANGING QUESTIONS
This article is written by Thomas Kolster, founder of our new collaborative partner firm, Goodvertising Agency.Creativity is needed more than ever to bring sustainability to our world. For brands,...
View ArticleFASHION INDUSTRY WITH VISION - WORLD-CHANGING TIPPING POINT AHEAD?
3 sustainable fashion initiatives worth your attention The fashion industry is one of the largest polluting industries in the world today. Fast fashion consumption is driving prices down, and...
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BRIC Was It, Now EMIC Is the Thing
"Daring for Big Impact" was held at the Greifenstein Castle in Switzerland.So you've probably heard of the BRIC countries as discussion of the economic growth potential of Brazil, Russia, India and...
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